How the Every Corner Score works

The short version

We look at every place a parent or group organizer actually finds a fun center — Google and Apple Maps, AI answers, review sites, social media, directories, ads, and your own website — and we run the same checks on two nearby competitors. 67 checks across 11 categories, each graded A–F, rolled into one score out of 100. The research is done by AI and reviewed by a fun center owner before it's sent.

The eleven categories and their weights

Not every corner of the internet matters equally for a fun center, so categories are weighted:

• Website & Booking — 15%. Can a parent book a party on a phone? Prices, packages, waiver and gift cards online; tap-to-call; pages for parties, groups and field trips; birthday club; broken links and stale content; speed and security.
• Google & Maps — 13%. Google Business Profile completeness and activity, category, holiday hours, booking button, Q&A, attributes — plus Apple Maps and Bing (claimed? showing the right rating?).
• Reviews & Reputation — 13%. Rating, volume, recency and owner replies on Google, plus Yelp, Facebook and TripAdvisor. One bad review is never treated as a failure.
• AI Search — 12%. We ask Google's AI the questions parents ask ("best birthday party place in [city]") and record who it recommends. We also check the sources AI draws from and whether your site has the structured data and FAQ content AI can read.
• Social Presence — 9%. Facebook, Instagram, TikTok and YouTube: do the accounts exist, how recently they posted, whether posts get engagement, and whether bios link to booking.
• Local SEO — 8%. Titles, descriptions, headings, city signals, sitemap, and what shows when someone searches your name.
• Listings & Consistency — 8%. Whether name, address, phone and hours agree across Google, Yelp, Facebook, TripAdvisor, tourism and event sites.
• Ads & Tracking — 8%. Meta Pixel and Google tracking installed; whether you (and your competitors) are running Meta or Google ads, from the public ad libraries.
• Email & Lead Capture — 5%. SPF/DMARC so your emails land in the inbox, and whether the site captures emails or texts.
• Brand Consistency — 5%. One name, one handle, one logo — everywhere.
• Domain Health — 4%. Domain renewal not at risk, www and non-www both working, business email on your own domain.

How the math works

Each check earns 1 point for a pass, half a point for "needs work," and 0 for missing. Each category becomes a percentage, and the categories are combined with the weights above into your score out of 100. The scoring is done by a fixed script, not by the AI, so every business is graded the same way.

What if something can't be checked? Anything we can't verify from public information is marked "Not verified" and excluded from the math entirely — never guessed, never counted as a zero.

Competitors are scored on exactly the same checks from public information. Price positioning, who's running ads, and what customers say in reviews are shown for context and are not part of the score.

Grades

• A (90–100) — Found on every corner
• B (80–89) — Strong, with a few gaps
• C (70–79) — Visible, but leaving bookings on the table
• D (60–69) — Harder to find than you should be
• F (below 60) — Nearly invisible to new families

What the score is not

The score is an estimate based on publicly available information on the day of the audit. It is not a ranking guarantee, an endorsement by any platform, or a promise that your business will appear in search or AI results. Search personalization, location and platform changes all affect what real customers see.